What is Anti-Aging Medicine or Anti-Aging? Types of rejuvenation

Aesthetic and anti-aging medicine

The absence in the Russian Federation of an intra-industry and legislative regulatory framework makes it possible to widely and very often be fundamentally mistaken about such a term as anti-aging.

At the moment, anti-aging covers aesthetic methods that are aimed at mechanically removing the external properties of aging, that is, cosmetology, cosmeceuticals, plastic surgery, and so on.

Real anti-aging medicine primarily addresses the internal problems of the human body, rehabilitation and normalization of the activity of other organs, as well as their systems, as a result of which two main effects are achieved:

The quality of human life improves, both in physical, sexual, psychological and other aspects;
Life expectancy increases by deactivating a number of harmful factors, which include genetic predisposition to certain diseases, hormonal imbalances, lifestyle defects, lack of microelements and vitamins, and much more.

The main differences between aesthetic and anti-aging medicine
Criterion	Anti-aging	Aesthetic
Formation of indications and diagnostics	Based on comprehensive data about the patient’s condition and the prospects for its change	Based on the given condition, as well as the wishes of the patient
General essence of the approach	Emphasis on symptomatic treatment, as well as on preventing the formation of certain problems in the future	Removes mainly external problems
Who works with the patient	Collaboration of doctors from different fields of medicine	One specialist
What's on offer	Deeply personalized programs based on genetic analysis data and the patient’s condition	Ready-made conclusions aimed at a wider range of patients

This does not mean that anti-aging medicine is considered a priority over aesthetic medicine.

These two areas solve their own specific range of problems, and at some points intersect, for example, in working with certain aspects of aging.

BeautyOlder is no worse: What’s wrong with the concept of “anti-aging”

Margarita Virova

This week, Allure , once the premier beauty publication that has now morphed into a progressive glossy, published a column from editor-in-chief Michelle Lee's September issue announcing that the publication would no longer use the term "anti-aging." Moreover, no one is going to call for abandoning the services presented on this market. Let’s figure out where the impulse to fight the negative message of age-related changes in appearance comes from and why “anti-aging” marketing is dangerous.

Posted by Michelle Lee (@heymichellelee) Aug 14, 2017 at 6:22 PDT

We are already accustomed to the fact that in theory the prefix “anti-aging” can be attached to any beauty practice: anti-aging cosmetics, anti-aging medicine, anti-aging massage, anti-aging yoga and anti-aging diet. Demand and supply in the field of various aging prevention products are converging at their peak: botulinum toxin preparations are popular, well studied and safe, and home remedies with actually working retinol are gradually entering the market - an optional luxury is becoming more and more accessible. But the point is not in the achievements of science and the amazing tools themselves, which are constantly being studied and invented: in the end, the breadth of choice and accessibility are not bad. But over time, marketing has learned to sell in questionable ways and we have learned that age is a disease that must be dealt with with all our might.

Revenues in this area of the industry are growing steadily: in the United States, its profits amounted to more than $150 billion in 2016, up 7% from 2020. This is partly due to the fact that advertising campaigns and other sales drivers have intensified the rhetoric linking the fight against age-related changes with health status - despite the fact that today there are no means that can slow down the aging of the body in a comprehensive manner.

Marketing Strategies Present “Anti-Aging” as a Necessity

Most anti-aging procedures and products work not with the condition of the body, but with the appearance of your face and body: some more serious, some weaker. But research and notable discoveries in this area are made almost every year. The growth of the industry has resulted in marketing strategies that present "anti-aging" as a necessity rather than an add-on that can be chosen according to one's desires.

The concept of “anti-aging” has become very streamlined over the past thirty years: it is applied both to serious, expensive medical procedures, and to almost folk methods, which also sell well. The word, reflecting the meaning of aging as something bad, has become a magic sticker with which even frankly useless products are successfully labeled. This is, for example, the story with commercially available products with a “lifting effect”: not a single cream that can be easily bought in a chain store will provide long-term skin transformation “back to 25”, which is what the buyer comes for. The word “effect” in this case means a temporary (until the cream or serum disappears from the surface of your skin) tightening - with a dozen additional conditions: if the concentration of active substances is sufficient, if you know how to use it and, alas, if your skin It’s hard to call her mature yet.

Posted by Mariela Rugero (@marielarugero) Aug 16, 2017 at 5:19 PDT

Nevertheless, growing up and aging are inevitable for each of us: metabolism becomes slower with age, hormonal status changes, and the fact that the skin loses its ability to regenerate and body weight increases slightly is only an external reflection of a whole complex of processes. Confusion in concepts leads to the fact that the objective is mixed with the mythical: the fact that our body no longer fits into the requirements of the cult of youth is equated with more serious phenomena such as diseases accompanying aging. No one wants to face the latter, and the objective reality in which our body begins to have different needs with age does exist: the accumulation of genetic mutations with age increases the risk of developing cancer - the importance of sun protection and regular examinations increases. And this is more important than visible wrinkles, gray hair or pigmentation.

The spirit of the times is changing, and this is noticeable - it is still not so rare for us to see adult, beautiful and active women on the screen and in advertising spreads. Charlotte Rampling, who is not ashamed of her wrinkles, became the face of NARS three years ago; the latest Allure cover honors Helen Mirren as a person, an amazing actress and as a beautiful woman.

Increasing age is not a reason to write off your capabilities, desires, talents and sexuality

It’s probably not even worth mentioning the niche, but still noticeable popularity of the Oldushka modeling agency or the legendary Iris Apfel, who to this day is an unprecedented style icon - but there are many more similar examples. All about the fact that increasing age is not a reason to write off your capabilities, desires, talents and sexuality.

Why is it better for the term “anti-aging” to sink into oblivion? He categorically declares age to be our enemy, while it is much better to make friends with it and perceive it as a change of circumstances in which our body develops new features and new needs - and you just need to be aware of this and not be afraid. Beauty is not limited to years, and beyond the conventional thirty years, darkness and decline do not set in, and beauty practices aimed not at healthy maturation, but at masking age, often add neuroses rather than real benefits to life. How we want to look and feel is everyone’s personal choice. And if the industry becomes friendlier and loosens controls, learning to sell people's consent as they age, its income will not decrease and it is unlikely to lose customers who are interested and interested in taking care of themselves. Starting to call “anti-aging” cosmetics at least “age-related” is a small amendment, but it implies a change in our attitude towards age. And this is a path in which there is much more freedom and awareness, which is definitely easier to live with at twenty, thirty, and sixty.

The role of diagnostics

As we have already understood, the main goal of anti-aging medicine is considered to be the formation of a person’s predispositions to various kinds of inconsistencies, as well as the prevention of their development.

Anti-aging treatment almost always begins with a deeper diagnosis of the complex form, which involves two main stages.

General traditional diagnostics. It is able to reveal how deeply rooted certain diseases are in a person, both genetically programmed and through acquisition, such as lifestyle diseases, that is, cardiovascular diseases, diabetes and others.

Genetic diagnostics. It is thanks to her that the doctor is able to gain an understanding of the patient’s personal essence, the main potential pathologies that are inherent in him from the very beginning.

One of the main and important components of diagnosis is the correct interpretation of the results, because individual genes do not play such a huge role as in combination and interaction. In anti-aging medicine clinics, interpretation is carried out exclusively by a group of doctors from different specialties.

Based on the results of their work, the patient receives complete detailed instructions on how to use his own body, which contains recommendations not only of a medical nature, but also of a more extensive nature, in particular, personal rules of sleep, psychogenetics, that is, relationships with other people, nutrition, physical activity, behavior in different everyday and everyday situations.

Anti-aging medicine methods

Very often, one diagnosis and interpretation is enough to direct the patient in the necessary direction, to prevent the development of diseases and other problems that affect their duration and quality of life.

In the event of the formation of dangerous conditions or a clearly expressed potential for their formation, additional measures of both a therapeutic and preventive nature may be required.

Anti-aging medicine or anti-aging is considered a deeply personalized trend. The point is not about specific sessions, but about programs that are created individually for each patient.

And, nevertheless, we can highlight the most universal methods that are suitable for a larger number of patients in anti-aging clinics, and are able to cope with the most well-known causes of aging, and provide the necessary support to the main systems and organs.

Enrichment of the body with stem cells - the number of stem cells in the human body describes its true age, not the one in the passport, but the biological one.

There are a huge number of new and already proven ways to enrich the body with these cells. This area is being seriously developed, but some methods can lead to serious complications.

Dietary supplements are the use of high-quality biologically active additives that can reduce the risk of the formation and development of hereditary and acquired pathologies by normalizing the amount of minerals, vitamins, and active substances.

Diets are a nutrition system that is developed exclusively on genetic diagnostics.

Ozone therapy is the enrichment of the body with an active form of oxygen, namely ozone, which has a detoxifying effect and has a positive effect on the immune and circulatory systems.

Peptide therapy - peptides are special chains of amino acids that, when penetrated into cells, help prolong their life cycle and increase the resource of the tissues consisting of them.

Detoxification is currently considered the mainstay of any anti-aging program.

Various toxins to which a person is exposed every second have quite a detrimental effect on health.

There are hundreds of methods to get rid of accumulated toxins, special diets, taking natural and medicinal medications, drainage procedures, and so on.

Anti-acne

Not all women have beautiful, smooth and even skin. Those who are not endowed with such a gift have to use special veiling products that give the skin an ideal look. However, there is another way to solve this problem: you can choose good caring cosmetics that will help correct defects for a long time. This path is fraught with only one difficulty - a rather difficult choice of care products, because not all of them have the necessary effect.

During adolescence, most people experience the appearance of pimples, or acne. During this period, the skin becomes problematic and requires special attention, and often special treatment. But acne can be dealt with, and it won’t take too much time.

You should start fighting acne by visiting a dermatologist. This specialist will be able to select a set of measures, including procedures and special medications. In addition, daily care is necessary with the help of special cosmetics enriched with active substances.

Most modern cosmetic companies offer entire series of products for the care of oily skin, which is prone to inflammation. They all have their positive and negative sides. The Nizar laboratory also offered its series to combat acne; this series is considered one of the most effective today.

In this series, pomegranate extract, which is a natural antibacterial agent, was used for the first time in cosmetology. It has disinfecting properties, has a pleasant aroma and reduces enlarged pores. Another effective substance in this product is the exotic schizophylan. This substance is considered a strong immunomodulator that can increase the protective properties of the skin. In addition, it completely relieves the inflammatory attack in about 1 - 1.5 months with daily use.

Products from the Anti-Acne series not only contain active ingredients, but also provide comfortable use. They have a gel texture that allows for easy penetration into the skin. Most companies produce anti-acne products in the form of talkers. The gel texture has a serious advantage over such cosmetics: gels do not leave noticeable marks on the skin, so they can be used during the day. It should also be noted that the products included in the “Anti-acne” series have a pleasant fruity smell. At the same time, such cosmetics often have a rather pungent and not the most pleasant smell.

The series of anti-acne products includes the entire set of caring cosmetics. A light mousse to cleanse the skin, tighten pores and give the skin a healthy matte color. A pleasant lotion for moisturizing, deep cleansing and giving the skin freshness. Protective gel that stops the formation of acne. The topical product is applied locally to individual elements, it dries them out and prevents their reappearance. A soothing peeling mask based on fruit acids activates blood circulation in the skin and helps remove the upper stratum corneum.

A noticeable improvement in the condition can be seen within two weeks with daily use. And after a month and a half, in most cases, acne disappears without a trace. The Anti-acne series can be used in conjunction with special dermatological treatment; it is also suitable for rehabilitation and protection of the skin from relapses. You can enhance the effect of these products by combining them with Aqua-mineral universal spray, created on the basis of mineral water from Karlovy Vary. This spray, when sprayed onto the skin, enhances its protective properties.

There are also situations when skin problems persist into older age, most often this happens with sensitive skin. Inflammations, irritations, rashes and other defects occur on it. The reasons for this may be hard water, poorly chosen cosmetics, unfavorable weather conditions, etc. But even such vagaries can be dealt with.

This skin often has a mixed texture with areas of increased oil production and areas of severe dryness. This can happen due to decreased immunity, poor diet and poor circulation. For such skin there is a special series called “Soft Care”.

All products included in this series are hypoallergenic and contain plant components that soften and soothe the skin. These include shea butter, argan kernel oil and barley wax - these substances moisturize the skin and heal small wounds. Ginseng extract and kava kava increase the skin's immune properties and its resistance to infection. All products in this series are made on the basis of the Aqua-mineral complex, which is isolated from Karlovy Vary water. Due to this, they are well received by the skin, saturating it with the necessary components: salts, minerals and oxygen.

Tonic and milk from the “Soft Care” series have remarkable cleansing properties. They have a delicate, non-irritating structure. Mild creams designed specifically for sensitive skin will quickly relieve skin irritation.

It should be remembered that cosmetics for improving the condition of problem skin are intended for continuous use. After all skin problems disappear, you can choose care products depending on your skin type and age. If the defects return, you just need to carry out another course of correction using products from the deKAROline line of the Anti-acne series.