Lifting makeup, or simple rules on how to look 30 at 50

Age is just a number on paper. And at 50, you want to look young and fresh. Not everyone has the financial ability to change their situation through plastic surgery. Is it possible to do something without resorting to surgery? Fortunately, decorative cosmetics can turn back time. It's time to discover lifting makeup. This article will talk in detail about anti-aging makeup.

What is this?

Lifting makeup ( also called age-related makeup) is a type of makeup aimed at visually rejuvenating the skin. The very word “lifting” in the name means “lifting”, “tightening”, that is, the effect is achieved by “raising” the contours of the face. First of all, this is daytime age makeup. But by adding some bright touches, you can create a wonderful evening look.

The main and constant characteristics of lifting makeup:

light correction;
direction of movements;
texture of cosmetics;
color spectrum.

What you need to do lifting makeup at home

Lifting makeup does not require special investments in a cosmetic bag - a basic set of products is enough

But you will have to pay special attention to textures. You will need:

Concealer. This product is preferable to powder - a mattifying effect is not needed in anti-aging makeup. On the contrary, you need to give your skin radiance, and only cream will help with this.
Blush. Choose ones with shimmer or shimmer, such as Naked Flushed from Urban Decay. In the same set you will find a highlighter and bronzer that will allow you to contour. Another option is to go for a cream blush, which will look natural on the skin and, again, will provide it with a subtle glow.

Highlighter. It is better to have this product in a separate package. It should be liquid - for example, Alliance Perfect from L'Oréal Paris will do. Add a small amount of it to your foundation to enhance the effect of a healthy glow on your skin.

Shadows. A basic palette with beige and brown colors is what you need. True, they should also have shimmer.
Pencil. Graphic eye makeup done with liquid black liner usually doesn’t look the best after 50. It would be better to soften the lines and abandon intense dark colors. To line your eyes, use a brown pencil.
Curler. This tool is a must have for use in age-lifting makeup. With age, facial features “pull” down, and a curler will help to visually counteract this.

Mascara. Look for one that lengthens your eyelashes and gives them a graceful curl. She will “open up” the look.

Lip balm. Balm or gloss - choose to your taste. The main thing is that the product creates a moist glow effect on the lips.

What does it consist of?

So, let's look at how age-related makeup is performed step by step:

Light correction

Lifting makeup can be considered almost professional, so it is important to know the rules of the game of light and shadow. After 40 years, facial skin becomes uneven: bulges and dips appear. The main task of makeup for aging skin is to make it visually even and smooth.

Lifting makeup has a special application technique. You can get rid of folds in the lips and nose, and hollows under the eyes using a corrector and light-colored powder. But bulges (for example, drooping and swollen upper eyelids and “plumpy”-looking cheeks) need to be darkened using dark shades of eye shadow, foundation or face powder.

Direction of movements

All lines when performing lifting makeup should be directed upward. "Golden" rules:

Blush should not be applied to the lower part of the cheeks.
Do not lower the contour of your eyebrows low when lining them with pencil or shadow.
When applying eyeliner, draw a line from the lower eyelid upward.

Texture of cosmetics

As you age, dryness becomes the main problem for your facial skin, so cosmetic products must moisturize and nourish it. Foundations and correctors should not be too dense in structure. When doing makeup for older women, give preference to more liquid and lighter options. It's time to replace dry crumbly shadows with cream ones. Use nourishing lipsticks with good composition. They will not only moisturize, but also hide wrinkles and dry lips.

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Color spectrum

The right colors play an important role in facial rejuvenation using makeup. Perhaps all lifting makeup is based on the use of natural, natural shades. For this reason, you should avoid bright and pungent colors of decorative cosmetics.

Following some recommendations will help you create a competent anti-aging makeup using the right color combinations:

Face tone:

The foundation should be beige in warm tones, and ivory will look good on pale skin.
Using yellow or beige-orange concealers will help disguise dark circles in the eye area.
Give preference to transparent or light beige powder.
Choose blush in pink and peach shades.

Eyes:

Eye shadows should be delicate, natural and soft shades. For example, shades of sand, beige, coral, pinkish, peach.
Pencil or eyeliner should be a smoky blue, smoky gray, or coffee shade.

Lips:

Choose lipstick in the following colors: pink, light beige, nude, peach.

What is lifting makeup and what are the differences?

What exactly is makeup? This is the use of decorative cosmetics to highlight all the advantages and hide all the flaws in appearance. Every woman, regardless of age, tries to present herself to the world in the best light. And if at a young age you only need to emphasize the beauty of youth, then at a more mature age, makeup is designed to perform slightly different tasks.

What is lifting makeup? This is a type of makeup using special cosmetics and methods of applying them, which allows you to hide age-related changes.

Lifting makeup is “shown” for those over 30, because at this age the first signs of aging begin to appear clearly - sagging skin, fine wrinkles, drooping corners of the mouth and eyes.

Characteristics and features of lifting makeup:

visual elimination of signs of aging;
a natural palette of colors that suits a woman’s color type;
cosmetics of special composition and texture;
mandatory skin preparation before applying cosmetics;
methods of depositing funds.

Important! Daily care of the skin of the face, neck and décolleté with anti-aging skincare cosmetics, proper cleansing, and the simplest anti-aging procedures will provide nutrition and hydration of the epidermis, which will have a positive effect on the overall condition of the skin.

The next important question is what cosmetics to choose for age-related makeup? After all, we have already found out that it must be special. What cosmetic products should you buy for proper lifting makeup and what characteristics should they have?

Facial tonic or thermal water will help not only cleanse the skin, but also prepare it before applying the next “layers” of cosmetics. It is advisable to choose products that do not contain alcohol, have a light texture, and have a moisturizing effect.
Lifting serum will help tighten the skin a little and make it more elastic. In the composition, look for antioxidants, vitamins, collagen, coenzymes.
Moisturizing products for age. It can be a light cream, serum, foam or emulsion.
Base makeup. It is recommended to use a silicone base to fill wrinkles and visually even out the relief.
The foundation or corrector should have a light, creamy texture, since thicker products weigh down the skin and highlight all imperfections.
It is advisable to take the powder to match the base or transparent. Dark shades should be avoided as they visually age you.
The blush and eye shadow are also creamy but not greasy. The color is natural, warm shades. It can be beige-pink, peach tones. It is strictly not recommended to use cold shades and all dark ones, even warm ones - they visually age you.
Contour pencil and matching lipstick. You should not use super long-lasting lipsticks with a heavy matte texture. Moisturizing and nourishing products are most suitable.

All decorative cosmetics should not be bright, catchy, or provocative. Warm shades of a natural range, matching the color type. A dark color visually ages, a light color creates the feeling of an unnatural mask.

Technology for creating lifting makeup

To apply high-quality and beautiful makeup, you need to follow the age-related makeup techniques described below:

Cleanse your facial skin with an anti-age tonic (with a tightening effect). Apply a serum of the same effect.
Use an olive-toned concealer to conceal spider veins.
Apply facial foundation to fill in all wrinkles.
Hide circles in the eye area using a special corrector.
Give expressiveness to your eyebrows. Eyebrow shadows will help you with this instead of a pencil.
Let's move on to eye makeup. You can create an “open look” effect (apply light shadows to the inner corner of the eye, and dark shadows to the outer corner).
Using light movements, carefully distribute the mascara on the eyelashes.
Draw the outline of your lips with a pencil and blend it well. Then apply lipstick and gloss to the middle of your lips.
Apply light shades of blush, going lightly onto the apple of your cheeks. Then powder your face in the T-zone (the area from the forehead to the nose and chin).

Style options

To do lifting makeup, first decide for what purpose you are creating it - to shine at a party or to demonstrate the image of a business lady who knows how to take care of her appearance and hide her true age?
Day/office

The base corrects imperfections: we apply it to the folds near the mouth, nasolabial folds, deep and noticeable wrinkles.
Distribute beige foundation evenly over the entire face, not forgetting the eyelids.
If necessary, paint over the dark circles around the eyes with a yellow corrector. We treat all swelling with a foundation, which will be slightly darker in color than the first.
Now we fix the lifting makeup with transparent, light powder.
Brush off all excess with a wide, dome-shaped brush.
Blend peach blush parallel to the eyebrow line.
We highlight eyebrows to match the hair. Coffee shades would be most appropriate here.
We treat the upper eyelids with sand (the first layer is also applied to the eyebrow) and coffee (the second layer is applied only to the moving part) shadows.
Using a dull brown pencil, draw a thin arrow along the upper eyelid, lifting its small tip upward. Shading.
Dark brown mascara is applied in 1 layer only to the upper eyelashes.
After 40, it is better not to highlight the lower eyelids at all in daytime makeup, since mascara, eye shadow, and eyeliner will pull them down and make them too heavy.
We use lip pencil only for contouring, so it should be an exclusively natural shade.
Apricot lipstick with a moisturizing effect will make the look even more fresh and organic.

Evening/holiday

The light brown primer is applied not only to the face and eyelids, but also to the neck and décolleté.
The corrector masks all the most noticeable imperfections.
A dark beige foundation should even out the texture of the skin.
After this, you need to apply the powder correctly. Light beige go over the chin, forehead, nose and lip area - where there are folds and wrinkles. And all swelling should be darkened by its darker shade.
Wrinkles are filled with highlighter.
Use a pale pink cream blush to highlight and sharpen your cheekbones.
Be sure to tidy up your eyebrows: their line should not be curved, but straight. Color - to match the hair tone.
The eyelids and eyebrows are painted with a soft shade of wet asphalt. Then creamy light blue shadows are applied to the moving part. All this is carefully shaded. You should get a rejuvenating smokey eye of a very beautiful heavenly smoky shade. And remember: no mother of pearl!
Use a blue pencil to draw arrows that need to be smoothly bent upward.
For evening makeup, the lower eyelid can be highlighted with slightly anthracite shadows and a white highlighter.
Blue volumizing mascara: 2 layers on the upper lashes and 1 on the lower ones.
Pencil and lipstick must match in color. Coral would be quite appropriate. You can drop a little glitter on the center.

If you are over 40 and you increasingly notice new sagging folds and a blurry facial contour in the mirror, this is a signal that it’s time to take care of anti-aging techniques. At the same time, it is not necessary to immediately run to plastic surgeons. There are more gentle methods, and lifting makeup is not the least important among them. It will not require capital investments from you, but it will take a lot of time and patience to get the hang of it.

What errors might there be?

Try not to make the mistake of age-related makeup, otherwise the entire anti-age effect will disappear.

Here are the main mistakes to avoid:

Using mother of pearl . Shiny and shimmering cosmetics should not be used, because they can highlight and emphasize age-related changes and imperfections. It is allowed to use pearlescent cosmetics on the cheekbones!
The foundation is too thick . When applying it, an unpleasant surprise may arise: instead of masking imperfections, it is able to highlight them.
Excessive use of eyeliner or eyeliner. A line that is too thick will ruin your age-related eye makeup and will look sloppy.
Lower eyeliner. This touch will visually make your eyes appear smaller and will draw attention to bags and dark circles under your eyes.
Using glossy or very bright lipsticks and lip glosses.

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Dark circles and bags under the eyes

Contrary to popular belief, the lifting effect and chiseled cheekbones do not make the face younger. But disguising dark circles and bags under the eyes will definitely refresh your beauty look. Dark circles should be masked either with weightless concealers with moisturizing ingredients, or try to solve the problem with foundation alone. Apply concealer with a tick or an inverted triangle, the lower corner of which is at the level of the wing of the nose, and the base stretches from the temple to the beginning of the nasolacrimal groove. Blend the product with a special brush or sponge, the main thing is not to overdo it and remember that concealer has a drying effect. Also, apply concealer precisely to the outer corner of the eye and under the edges of the nose: rosacea most often appears in these areas.

Bags under the eyes are much more difficult to deal with, and color correction alone is no longer enough. To ensure blood flow and eliminate fluid stagnation in the tissues, wipe the area around the eyes with an ice cube and then apply a moisturizer. It is better to store skincare products in the refrigerator, and then ice may not be needed. If you need an immediate effect, use a miracle product that works like cement and eliminates swelling and bags in a matter of seconds due to tissue reinforcement.

Examples from photos

Often information is better perceived if it is visualized. Therefore, in this article you can see visual examples of what age-related makeup should look like in the photos below.

Please note, below is a very elegant look that can be either daytime or evening. It is discreet, but at the same time very stylish.

Age makeup: before and after photos. Minus 15 years, at least!

Afterwards, the face looks completely different: fresher and more impressive. In addition, advantages are gracefully emphasized and disadvantages are disguised.

Charming rejuvenation. And this is without plastic surgery and cosmetic procedures!

Choosing the texture of cosmetics

In order for the skin to have a fresh look when applying foundation and corrector, they should not be of a thick consistency, since a thick texture weighs down the skin and sharply highlights all imperfections.

Before applying foundation, the skin should be moisturized; it is better to use a special serum for this.

For makeup, it is better to choose eyeshadows and blushes with a creamy structure.

Do not use super-resistant lipstick for your lips; nourishing and moisturizing lipsticks are more suitable.