Men's cosmetics - a marketing ploy or a necessity?

Expression wrinkles in men appear on the forehead and around the eyes earlier than in women - this is a fact. They are simply more deeply “hidden” due to the structural features of the skin. What does a woman most often do when she notices the first signs of aging on her face? That's right, she begins to fight them, using the best cosmetics for this. What should a man do who simply does not see these wrinkles? Wait until they become noticeable and then groan that he's getting old? Or is it better to choose a special cosmetic product for the care of men's skin before the first noticeable wrinkles appear?
We think that every self-respecting young man who carefully monitors his appearance will not wait until wrinkles on the forehead and around the eyes become noticeable, but will select in advance a special anti-wrinkle cream for men, which is designed taking into account all the characteristics of men’s skin.

When should you start using anti-aging cosmetics?

Removing wrinkles on the forehead that have already become noticeable is much more difficult than preventing their appearance. Therefore, cosmetologists recommend that men use additional facial care from the age of 30, and use a remedy for wrinkles around the eyes even earlier - from the age of 25. It is at this age that the number of collagen cells, which make the dermis firm and elastic, decreases.

For this purpose, leading cosmetic companies have developed not only traditional cosmetics for men - gels and creams before and after shaving, but also all kinds of anti-aging products, among which the most popular are men's anti-wrinkle cream and eye care products.

If you believe the statistics, in recent years men's cosmetics from this series have been in demand, and their sales have increased several times. This suggests that men, just like women, pay a lot of attention to their appearance and want to stay young longer.

wrinkles in men

How to find the perfect option?

The selection of women's creams is impressive, and representatives of the fair half of humanity know what they need. If you look at men's anti-wrinkle face creams, the range is not so extensive, and men know almost nothing about how to properly care for themselves. However, the lack of such a wealth of knowledge should not be reflected in appearance.

When choosing the best anti-wrinkle cream for men, you need to look for:

  • Vitamins A, E, C (fight the aging process, nourish the skin);

  • Moisturizing components (remove irritation, soften);
  • Antiseptics (important after shaving);
  • Hyaluronic acid (a basic component that affects skin elasticity).

What is more expensive is not always better. Effective men's anti-wrinkle facial cosmetics can be offered at a reasonable price, but still provide a noticeable effect.

You will have to use trial and error to find a suitable option, based on the characteristics of your skin, but what to do?

What does it contain?

The number of collagen and elastin cells, which give elasticity to the skin and retain moisture in it, decreases with age in men and women. Because of this, the skin becomes dry and wrinkles appear on it. .

The first noticeable wrinkles in men appear on the forehead, which they often wrinkle, expressing their emotions - rejoicing, indignant, surprised. It is very important to prevent their occurrence in time and choose a product with a certain composition.

  • All men's and women's facial care cosmetics should prevent dryness, so it is important that the composition contains hyaluronic acid. It is with the lack of this element that scientists associate the aging process. Hyaluronic acid, although it does not penetrate deep, forms a porous protective film, which helps moisturize the skin, protects it from pro-oxidants and prevents inflammation;
  • Also, clinical studies indicate that anti-aging skin care products for men should include sodium hyaluronate, which normalizes the water balance in the skin, making it elastic. In the body, it is produced by connective tissue cells – fibroblasts. Closer to 30 years, the amount of this substance decreases significantly. And the use of cosmetics that contain it replenishes its deficiency in the body, helps to moisturize the skin, preventing it from becoming dry;
  • Anti-wrinkle cosmetics should contain extracts from seaweed, mineral mud, essential oils from the leaves of fruit trees or plant seeds. They help retain moisture - wrinkles do not appear;
  • In addition, a good anti-aging product should contain collagen or elastin - these substances visually tighten the face, creating a lifting effect.

seaweed cream

Skin Care: The Difference Between Men and Women

Women and men have different physiological and genetic differences, as well as a different cocktail of hormones in the blood.

Leather. Women's skin is a little more detailed than men's, with a layer of fat underneath the skin. While men typically have a thicker layer of epidermis, the density of collagen in the skin is higher. And it has the ability to maintain the elasticity and firmness of the skin, which gradually decreases with age.

Collagen. Men tend to age more slowly. Collagen production in men slows down until age 90, while collagen production in women virtually stops during menopause. And this is around the age of 45... Therefore, without a doubt, at the same age, men often look younger than women.

And all because of the hormone estrogen, which is a female hormone and sharply decreases in women with age. Because of this, the skin of the face becomes dry, flabby and wrinkled.

But the moisture content and need for hydration are the same for men and women.

Oily skin. Another difference is that men's skin tends to be oilier, which is why men up to age 70 are more prone to acne than women. .

In women, the skin loses less moisture due to less sebum secretion from the sebaceous glands. For this reason, after menopause, the skin of many women is still in good condition, and although it is no longer as strong as that of young people, its condition does not deteriorate sharply.

The effect of testosterone. Androgen affects hair growth and hair loss. It has been found that men often experience problems with hair loss due to the Androgen hormone. While women have good hair because of the hormone estrogen.

What is the difference between men's cream and women's cream?

  • Due to frequent shaving, men's skin is injured, so men's facial cosmetics contain more antiseptic substances that promote the healing of microtraumas;
  • Men's skin is very dense, it is important that the cream has a light consistency and is quickly absorbed. The structure of the men's cream is more delicate: it does not create a “dirty face” effect, is quickly absorbed and penetrates deep under the skin, and does not leave an oily sheen on the forehead;
  • Of course, men’s cream has a “male” scent and is packaged differently - most often these are not jars, like women’s, but bottles with dispensers or tubes.

The difference between cosmetics for men and women

The basic structures of human skin, whether male or female, are not very different from each other, although they differ in detail due to the characteristics of gender and sex hormones, as mentioned above.

Skin cleansing cosmetics, shampoos, skin creams, sunscreens, and anti-aging creams are based on the same ingredients. Both men and women have the same principles for restoring and protecting the skin. Skin cleansing products for both men and women are based on the same cleansing ingredients.

Therefore, men's cosmetics are a marketing ploy. To add “brutality” to men’s cosmetics, they are often bottled in packages with a masculine design and flavors with a more masculine scent are added. When promoting, descriptions that are closer to men are used. But in fact, there is no fundamental difference either in the composition or in the method of application.

The article was written based on materials from the blog at Mahidol Medical University, Bangkok.

Let me add from myself) I have oily skin, and I like Thai men's skin creams and cleansers. They leave the skin matte longer and prevent breakouts, as they usually contain stronger anti-inflammatory ingredients. And I compensate for the lack of collagen with collagen serum from Madame Heng.

Our store's assortment also includes skin care products for men .

It doesn’t matter whether you are a man or a woman, you should choose cosmetics according to the type and characteristics of each person’s skin.

*The information on our website is translated from Thai by resources that collaborate with doctors and specialists to provide reliable information. However, the content on this site is intended for additional, general educational information only.

The materials on the site are not intended for diagnosis or self-medication in any way and do not replace qualified medical examination and diagnosis. If you have illness or discomfort, consult your doctor. We are against self-medication, we are for a reasonable approach to healing.

Cosmetologists' opinion

Cosmetologists agree that the appearance of wrinkles in men is associated not so much with a deterioration in the production of collagen and elastin, but with a lack of proper care. But sometimes all you need is:

  • Every day, do not forget about cleansing and moisturizing the skin - wash your face with special gels, cleanse your face with tonics;
  • apply day and night anti-wrinkle creams to the skin of the face and especially the area around the eyes - it is better to apply, for example, before breakfast, so that the product has time to be absorbed and you do not go outside with a “film” effect on your face;
  • once a week – skin scrubbing.

You can make a scrub from coffee grounds and olive oil. Just mix these ingredients in equal parts. But you shouldn’t use it around the eyes: only on the forehead and on the face in general.

Signs

The first signs of skin aging is dryness. It develops with loss of moisture and lack of nutrients.

From about the age of thirty, men begin to experience the first noticeable facial wrinkles in the eye area, which become even more pronounced with intense facial expressions (laughter, smiling).

With age, a person's skin becomes paler. In this case, bags under the eyes, sagging skin and deep wrinkles may occur, which will be noticeable even in the absence of the man’s facial expressions.

BeautyShopping: men's & women's. Can men use women's cosmetics?

Still not sure whether to use face cream for your wife or girlfriend? We have great news - there is no difference between men's and women's cosmetics! So throw away all your doubts, they are useless.

Men to care

taking care of your facial skin is much easier than, say, coming up with a surprise for your girlfriend. To make your skin look perfect not just from time to time, but every day, it’s enough to remember three things: cleansing, nutrition and moisturizing. But they must be done daily.

Men's skin is indeed different from women's, for which the hormone testosterone is primarily responsible. It is absolutely logical that most men have much higher levels than many women. Because of it, men's skin is thicker, denser and oilier, which, on the one hand, is not such a minus, since it heals faster and, to the envy of women, ages much more slowly, but, on the other hand, it is prone to inflammation, and not only at puberty, but also at a fairly serious age.

Some people still think that cosmetics for men and women should be different. But, as we have already written, experts do not see much difference between products for men and women. Marketers of famous brands have long studied the tastes of men, and therefore on store shelves you can see cosmetics marked for men, which differ from women's only in packaging and smell. There are no more differences. The compositions of the creams are approximately the same, and they use the same basic ingredients. Therefore, if you are not yet ready for your own beauty arsenal, you can borrow cosmetics from your other half. Of course, it’s not a fact that it will suit you (everyone’s skin type is different), but at least you will know which direction to move in when making your next choice.

Skin and body cleansing

Simply Clean by SkinCeuticals; Herb Clear Gel Fresh by Cefine; Alpha Fit by Clarisonic; Shower Gel by V76 by Vaughn

Regular washing does a pretty poor job of cleansing. Don't believe me? Clarisonic 's Alpha Fit men's cleanser . It is designed to improve shaving efficiency and cleanse hairy facial skin. Alpha Fit is very easy to use. The gadget has only two modes: delicate for daily cleansing of clean-shaven skin and intensive for unshaven skin, as well as for cleansing after sports training and a long day. The difference will be much more obvious if you additionally use a special washing gel. SkinCeuticals Simply Clean Pore Cleansing Gel is ideal for combination to oily men's skin . In a matter of seconds, it makes pores less noticeable, and at the same time exfoliates the skin, thanks to the hydroacids and plant extracts included in the composition. Herb Clear peeling gel from the Japanese brand Cefine , which has long become a cult product of all advanced girls. It contains exclusively natural ingredients that delicately remove only dead skin cells. And since the gel does not contain abrasive particles or fruit acids, exfoliation occurs very gently, without injury, which is especially good for youthful, delicate skin. Plus, the product improves blood circulation, so you are guaranteed a healthy glow. Well, for the laziest men - a chic men's shower gel from V76 by Vaughn . It is suitable not only for the body, but also for the face.

Deep cleansing

Micropeeling Nightly Refining Micro-Peel Concentrate from Kiehl's; Cellular 3-Minute Peel by La Prairie

To maintain health, the skin needs deep cleansing, restoration of cellular respiration and elimination of the effects of oxidative stress, to which all residents of the metropolis are exposed. Experts say that regular peeling allows the skin to look its best even in the cold season. And if we’re talking about peelings, then we can’t help but mention the 3-minute peeling with the Cellular 3-Minute Peel from La Prairie . The combination of fruit acids and salicylic acid in it renews the surface of the skin, tightens pores, and improves tone. So if you have enlarged pores, this is the product for you. But don’t overdo it, once a week will be enough for your skin to look much better.

But micropeeling Nightly Refining Micro-Peel Concentrate from Kiehl’s is suitable for night use. Apply it in the evening to thoroughly cleansed facial skin, avoiding the area around the eyes. Contains quinoa husk extract, known for its exfoliating properties, fruit acids, cactus extract and phytic acid. Experts say that if you use this product as a course, it replaces the salon peeling procedure.

Massive care

Anti-Blemish Solutions Oil-Control Cleansing Mask from Clinique; placental-hyaluronic mask Bb ​​Laboratories; Cellular Performance by Sensai; Booster Detox from Clarins

For deeper cleansing and nutrition at the same time, it would be good to use masks a couple of times a week. Especially if you have oily skin. Clinique's Anti - Blemish Solutions Oil-Control Cleansing Mask will appeal to those who suffer from constant breakouts. It perfectly fights inflammation, and if you use it constantly, you can forget about acne for a long time. Salicylic acid, which destroys sebaceous plugs - potential acne spots, chlorphenesin, kaolin and kelp extract, are responsible for this in the mask. Working together, these components eliminate irritation and control sebum production.

For those who live in a constant state of stress - the Cellular Performance mask from Sensai . It somehow miraculously gives a feeling of complete comfort and deep relaxation, while making the skin more elastic and smooth. Plus, the mask can be used in several ways at once: in the morning, like a regular mask, washing it off after 5 minutes, or leaving it overnight instead of an evening cream. By the way, to enhance the effect, you can add a few drops of the concentrate for detoxing facial skin lacking oxygen, Booster Detox from Clarins . Its formula is based on green coffee extract, known for its draining properties, and hyaluronic acid, which provides an optimal level of skin hydration.

A completely different placental-hyaluronic mask from Bb Laboratories . It is suitable for all ages, it is easy to use not only for women, but also for men, and is an excellent SOS tool on the eve of important negotiations after a too stormy evening the night before. The mask adheres very tightly to the skin of the face, allowing the active ingredients to penetrate deeper into the layers of the skin. In just 20-30 minutes, the swelling and puffiness of the face are gone, the oval is noticeably tightened, the skin is smoothed out and looks very fresh. Thanks for such a transformation we should say to mannitol, sodium hyaluronate and ribonucleic acid, which are part of the product.

Moisturizing and anti-aging

Serum with hyaluronic acid from Karin Herzog; Blue Therapy by Biotherm; Glow fluid from Anne Semonin; Cellstemine intensive regenerating serum from Bellefontaine

Healthy male skin does not need anti-age cosmetics until the age of forty - it has already been said above that it ages more slowly than women's skin. But aging occurs almost instantly. Therefore, to delay the appearance of wrinkles, it is recommended to adhere to comprehensive care. So you can’t do without cream, and possibly serum.

Look around the bathroom. Surely there are products on the shelf that the wife uses. Take, for example, a serum with hyaluronic acid from the Karin Herzog laboratory . It has a powerful lifting effect, moisturizes dehydrated skin and fights wrinkles. Effective natural ingredients are responsible for this - vitamins E and B, chamomile extract.

An excellent new product has appeared from Biotherm , where they have already proven that 80% of our aging depends on our lifestyle and habits. The brand has developed a new level of skin nourishment that helps you combine a busy lifestyle and skin care. We are talking about Blue Therapy , which provides intensive nutrition. The main ingredient of the new product is Marine Connectu sulfated sugar, which is extracted from marine microorganisms. The advantages of the component can be listed endlessly: it intensively softens the skin, strengthens the skin barrier, enhances the natural synthesis of lipids and restores the exchange of nutrients between cells. Plus, the product contains four types of vegetable oils and an extract of rejuvenating Alaria algae. This formula is most effective in combating signs of fatigue, dry skin and age-related changes.

The intensive restoration serum from the Cellstemine line from Bellefontaine has an excellent effect . She is a real salvation for men whose skin is naturally too thick, and a night cream for it is not the best solution. But the serum is what you need. It is quickly absorbed and allows the skin to “breathe”. Thanks to the Edelgen complex, which includes extracts of mountain edelweiss, Indian acorn and butcher's broom, as well as calendula, licorice root with cellular yeast extract and provitamin B5, the serum evens out the complexion, completely erasing traces of rosacea and irritation. However, we have already written in detail about this brand.

A great help before an important meeting, when you need to look brand new, is the Glow fluid from Anne Semonin . In a second it can give the skin radiance and create the illusion of a light tan on the face. But this is not the main advantage of the product. Enriched with essential oils that help renew and nourish the skin, it soothes and leaves the face looking healthy. It's easy to use: shake the product, spray onto a sponge and apply to face and neck before or immediately after moisturizer.

How to eliminate facial wrinkles in men?

Wrinkles on the face of the stronger sex can be removed not only with the help of various care products.
In some cases, a man is recommended to consult a cosmetologist. Deep lines on the face can be eliminated with plastic surgery. Young men should pay close attention to cosmetic anti-wrinkle creams. They contain substances that increase skin moisture and accelerate the process of collagen production.

Cosmetics that help get rid of skin blemishes

You need to purchase cosmetic creams that contain hyaluronic acid, elastin, and sodium hyaluronate. Many anti-aging products also contain the following components:

  • Medicinal plant extract.
  • Mineral mud.
  • Algae extract.
  • Vitamin supplements.

These ingredients help smooth the skin. Ointments containing retinol are excellent for treating facial wrinkles in men. They should be applied shortly before bedtime.

Men's anti-wrinkle face cream contains more substances with antiseptic properties. They are necessary for healing small cuts that remain after shaving.

To care for the skin around the eyes, men need to use a special cream, since this area of ​​the face is highly sensitive.

Salon treatments for wrinkles in men

Cosmetic procedures improve blood flow by dilating blood vessels. They enrich facial tissues with important biologically active substances. The table below shows the main advantages of cosmetic techniques.

ProcedureEffectFeatures of the technique
BiorehabilitationBiorevitalization of the skin promotes its hydration and increases elasticity.It is a safe procedure. During a biorevitalization session, preparations containing hyaluronic acid are injected under the man’s skin. Usually 1 to 5 procedures are performed.
Contour plasticHelps restore skin texture, perfectly smoothes wrinkles, and restores skin elasticity.Typically injections are given to patients over 25 years of age. High-quality gels are used for cosmetic procedures. That is why side effects after contouring are quite rare.
PlasmoliftingIt is called “express rejuvenation”. After plasma lifting, the face becomes smoother, the procedure reduces the number of wrinkles on the skin and gives it a healthy glow. During plasma lifting, a special solution is injected into the patient’s body using a thin and flexible needle. It is made from the patient's blood enriched with platelets. The average duration of the procedure is 30 minutes.

You can also get rid of facial wrinkles with Botox or Dysport injections. Botox injections allow you to correct the shape of your face and eliminate age-related changes in the skin. The required number of Botox units is determined by the cosmetologist depending on the individual characteristics of the patient.

Radical methods for eliminating facial wrinkles

In modern medical institutions, endoscopic lifting of the upper face is performed.
It can be done even on young patients. There are the following indications for endoscopic facelift:

  • Flabbiness of the skin.
  • Eyebrow drooping.
  • The presence of deep folds in the skin.

Endoscopic lifting of the midface or other area cannot be done in case of severe kidney disease, acute infectious process in the body, or diseases of the hematopoietic system.

Blepharoplasty is also used to remove facial wrinkles. It helps get rid of bags under the eyes and eliminates age-related changes in the skin of the eyelids. Blepharoplasty is performed under general anesthesia. Before surgery, it is recommended to undergo an appropriate medical examination, including a visit to an ophthalmologist.

The most effective remedy for wrinkles in men

Laser nanoperforation is one of the major achievements in cosmetology. This cosmetic procedure can rightfully be considered the most effective means of combating wrinkles. Laser nanoperforation eliminates age-related changes in facial skin.

During the procedure, the human body’s own resources are activated. Using laser nanoperforation, you can remove both expression wrinkles on the face and unsightly folds on the hands.

Laser nanoperforation goes well with procedures such as:

  • fractional facial mesotherapy,
  • biorevitalization,
  • superficial peeling with salicylic acid.

Laser nanoperforation is prohibited if you have diabetes mellitus or hemophilia. People suffering from cancer should also avoid undergoing cosmetic procedures.

Prevention of wrinkle formation in men

A person’s lifestyle plays an important role in preventing the formation of wrinkles. Cosmetologists advise representatives of the stronger half of humanity to adhere to the following recommendations:

  • You need to eat right. Fried foods and fatty foods have a negative effect on the condition of the digestive organs and slow down the rate of metabolic processes in the body. Ultimately, poor nutrition provokes the appearance of skin defects.
  • You need to give up alcoholic drinks and cigarettes.
  • A man should take proper care of his face. He should regularly use aftershave products with moisturizing properties. To wash your face, you need to use a gel consisting of ingredients of natural origin.
  • Prolonged exposure to the scorching rays of the sun contributes to the appearance of wrinkles, so in hot weather you should wear comfortable hats with a visor.

Once every 7 days it is recommended to cleanse your face with a scrub. This procedure improves the regeneration process of skin cells and accelerates the rate of metabolic reactions. Clinique's Face Scrub is designed specifically for men. It removes dead skin particles in a matter of moments. The product contains menthol. Therefore, the Face Scrub from Clinique gives a man a lasting feeling of cleanliness and freshness.

Here’s a super effective anti-wrinkle mask for men’s skin that you can prepare yourself:

You can also remove wrinkles that appear on the face of the stronger sex with the help of cosmetic creams. But if there are deep folds on the skin, it makes no sense to use such products. In this case, it is worth turning to radical methods of combating skin problems.

You can find more information on this topic in the Wrinkles section.

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